JAGERMEISTER HERB LIQUER
Jägermeister is best served cold. The herbal liqueur now comes with a new packaging made of plastic instead of glass. The new design is based on that of a cold pack.
The spirits manufacturer Mast-Jägermeister has made the packaging of its herbal liqueur Jägermeister cooler. Instead of in a glass bottle, it now comes in a PETG packaging that is suitable for outdoor activities. The design of the new Jägermeister is based on that of a cold pack, but features the typical green colour of the branded beverage.
In response to questioning, Sebastian Koenen, who as project manager in the area of innovation and design played a key role in developing the Coolpack, stated, “Jägermeister tastes best ice-cold, at a temperature of -18 degrees Centigrade, for which it has to be placed in the freezer compartment. With the globally unique packaging design, we have developed a strong solution for outdoor enjoyment, whose design language reminds our young target group of the recommended drinking temperature. At the same time, with the Jägermeister Coolpack we are supplying an iconic product “. He went on to say that in general, the Coolpack had been developed for all shot lovers who enjoy outdoor activities. “This is because the packaging is light. It fits into a jacket pocket and so you can take ice-cold Jägermeister with you – sometimes even to places where glass bottles are not permitted.”
Every German masterpiece contains equal parts precision and inspiration. Bold, yet balanced, our herbal liqueur is no different.
Blending 56 botanicals, our ice-cold shot has always been embraced by those who take originality to the next level.
POWERING PERFECTIONISTS SINCE 1878
Our unique elixir was created in Wolfenbüttel, Germany by Curt Mast. While times may have changed, the recipe has not. Never mess with a winning formula; being iconic is that simple.
56 INGREDIENTS. EVERY ONE ESSENTIAL
Nature made it, we put it in a bottle. The highest-grade herbs, blossoms, roots and fruits from around the globe are crafted into 4 distinct macerates, then combined in modern-day alchemy into our herbal spirit. The full ingredient list is a closely guarded secret, but raise a glass to your lips and you’ll taste all 4 corners of the world.
AGED TO PERFECTION IN GERMAN OAK
Every drop of Jägermeister comes from one of the 445 Oak barrels that live in our factory cellar. In the darkness of their depths, the macerates are left to blend and mature for up to a year until they become liquid German perfection.
BEST SERVED AT -18°C – TO BE PRECISE
DR. BERNDT FINKE - A MAN OF MANY SECRETS
Jägermeister’s Head of Product and Raw Materials is one of the few people in on our secret recipe. True to our German roots, no detail escapes his uncompromising standards.
Rumour has it that his watchful gaze is one of our key ingredients…
A TASTE MADE FOR TASTEMAKERS
Our taste profile stands out in any crowd. True connoisseurs can single out Jägermeister’s 5 distinct notes; we can't tell you how we make them, but here's a hint...
The sharp sweetness is highly potent in both taste and aroma, making this the star of the show.
The comforting familiarity of the sweetest spice invites a sense of festivity to the finish of our shot.
With a flavor less divisive than licorice candy, this sweet and earthy root grounds our elixir like a lightning rod.
The shot borrows its marmalade-like tartness from the common orange’s more extroverted cousin.
The deep bitterness of this mystical herb contributes with the richness found hiding in our dark elixir.
The fruit’s essential oils are liveliest in its peel, accenting the shot’s taste with a zest for adventure.
This potent root contains the full-flavoured essential oils behind much of the drink’s vim and vigor.
Also known as Thai ginger, this sharp, pine-scented spice packs a citric punch.
This treasure adds a spicy intensity to the aroma.
Nutmeg’s golden chassis is its own lesser-known, and subtly complex, spice.
The queen of spices endows the shot with floral and citric notes, unifying flavours with its warm embrace.